Is the FCA’s finfleuncer clampdown justified?

In his latest Weekend Essay, Momodou Musa Touray discusses the FCA's plans to clamp down on "finfluencers," who promote financial products without risk warnings. The regulator will update social media marketing guidance after a consultation to address the influence of platforms like TikTok and Threads. While some believe education could be more effective, others welcome the FCA's efforts to protect consumers from high-risk schemes and scams. Qualified professionals, including Touray, advocate for responsible financial guidance from influencers who have the eyes and ears of future clients.