46: Kyle Draper - What Passive Branding Entails

2022-07-04

As mortgage rates go up, lenders are finding they need an online presence to bring business in. So many loan officers are stuck on the concept of face to face interactions, meanwhile potential clients are deciding who to work with through online research. People want to know you before they meet you. When they’re deciding who you are, be in control of the narrative with video content. What started as building websites for realtors and lenders turned into full on coaching for Kyle. He learned everything he could about social media in orde...

What started as building websites for realtors and lenders turned into full on coaching for Kyle. He learned everything he could about social media in order to teach it to others. He took that a step further and now creates micro content for realtors and lenders to help make their online presence known. The biggest tool that Kyle recommends all of his clients use, is video content.

On today’s episode of Loans on Demand, Coach Kyle shares his tips and tricks for easing into creating video content. He’s familiar with the fear of putting yourself out there, but is also familiar with the success that comes when you push past that.

What You’ll Learn: