Season2: EP15: Influencer marketing to spread positivity

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting.

Grab a coffee and listen as we discuss:
• How COVID is changing the advertising industry.
• Doing work that cuts through negativity and spread positivity and hope.
• The importance of selecting the correct media not just popular media.

Listen to the episode here: https://band.link/coffeeconversations

This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Please remember to subscribe to the podcast and share.

Connect with Wetpaint here: www.wetpaint.co.za

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

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