How to develop your thought leadership

2025-02-27

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Thought leadership isn’t just for academics or people with huge social media followings—it’s for you. It’s about sharing your insights, shifting perspectives, and creating real impact in your industry. In this episode of The Powerful Content Podcast, Mel breaks down what thought leadership really means and how you can start shaping your own. She tackles some of the biggest misconceptions (like thinking you need to be “the best” before you start), and walks you through the key steps to developing your unique voice—including clarifying your beliefs, telling powerful stories, and creating frame...

Thought leadership isn’t just for academics or people with huge social media followings—it’s for you. It’s about sharing your insights, shifting perspectives, and creating real impact in your industry.

In this episode of The Powerful Content Podcast, Mel breaks down what thought leadership really means and how you can start shaping your own. She tackles some of the biggest misconceptions (like thinking you need to be “the best” before you start), and walks you through the key steps to developing your unique voice—including clarifying your beliefs, telling powerful stories, and creating frameworks that set you apart.

Mel also shares her own experiences—the fears, the lessons, and how she has built her thought leadership over time.

If you’ve ever wondered how to move from doing to leading, this episode is for you.

Episode Breakdown:

00:00 What thought leadership really is (and what it’s not)
00:33 Welcome to The Powerful Content Podcast
01:33 Acknowledgement to Country

01:58 Why thought leadership matters for your business
06:16 Common myths that hold people back
12:58 How to develop your thought leadership step by step
16:38 Ways to share and practice your thought leadership
19:14 Recap and key takeaways
20:57 Final thoughts and how to connect

Links mentioned in this podcast

Resource - Using Stories to Stand Out
Book - The Power of Content
Quiz – Unlock your Content Creator Archetype
Quiz – Where are you in your content journey?

If you enjoyed listening to this episode, then you’ll also love:

Episode 153 – You are an expert
Episode 155 – How to create content that reflects your true value

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