Pricing Isn’t the Reason You Lost

“When they say you lost on price, that’s not a good enough answer. You have to peel the onion. You have to do the work to uncover the real answer”
– Spencer Dent

 

In this replay episode of Pragmatic Live, we are joined by co-Founder of Clozd—a leading provider of technology and services for win-loss analysis.

 

Key topics discussed include:

• The Impact of Pricing Models: A big one-time payment can be intimidating. Breaking it down into smaller, monthly bites often feels more manageable and less risky to customers
• Clear Pricing Wins Trust: No one likes hidden costs. Being upfront about your pricing not only builds trust but can also attract more buyers.
• Remember, People Make Purchases: It's people, not companies, who make the final call to buy. Personalizing your sales approach to meet their specific needs can make a huge difference.

Additional Resources

Price
This course equips you with the essential tools to eliminate the uncertainties of pricing and boost your profits. Discover a tested pricing strategy that aligns with market willingness to pay and bolsters your organization's strategic goals.
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Accelerate Your Subscription Business
Pricing specialist Mark Stiving brings his deep knowledge of subscription models to the Pragmatic Learning Network, offering product teams vital insights to enhance their subscription ventures and spur growth. >> Learn More