B2B Marketing Trends October 2019

Hannah and Mike discuss the latest marketing news and trends, including:

• Some good news about the financial performance of the B2B publishing companies in Europe
• The implication of layoffs at Aspencore, the largest global publisher of titles for the electronics design industry
• News from Inbound 2019 about the growth of Account-Based Marketing (ABM)
• Other ideas from Inbound 2019, including LinkedIn tips and sales emails as part of marketing nurturing workflows

There are slides to accompany this podcast - you can view them at www.slideshare.net/NapierPR/marketing-trends-october-2019

A video of this episode is available here: youtu.be/cK9Ti8mRdv8

You can also access the transcript for this episode on our blog: https://www.napierb2b.com/2019/10/listen-to-napiers-first-ever-podcast/