In this power-packed episode, former NFL player turned professional benefit auctioneer Reggie Rivers tackles topics head-on: ditch the tall centerpieces that create barriers between auctioneers and donors, stop at $100 minimum gifts to train donors upward rather than nickel-and-diming them, and skip the fundraising thermometer unless you can set it with surgical precision. Most importantly he breaks down why the paddle raise is the only moment at your event when you're purely selling your mission not engaging in retail...
In this power-packed episode, former NFL player turned professional benefit auctioneer Reggie Rivers tackles topics head-on: ditch the tall centerpieces that create barriers between auctioneers and donors, stop at $100 minimum gifts to train donors upward rather than nickel-and-diming them, and skip the fundraising thermometer unless you can set it with surgical precision. Most importantly he breaks down why the paddle raise is the only moment at your event when you're purely selling your mission not engaging in retail transactions.
Rivers explains why dinner galas outperform breakfast events and golf tournaments. He emphasizes that pre-committed gifts aren't just revenue, they're leadership and role modeling that teach audiences trust and create momentum. The paddle raise transforms events from transactional experiences into collective action moments where 500 people celebrate together, "We did this!" Reggie shows us why the best idea is to hire a professional benefit auctioneer who understands the neuroscience of giving and can read a room in real-time to maximize that mission-critical moment. Don’t miss this episode full of actionable advice from a professional who has seen a lot on and off the field!
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This Episode Brought to You by:
Swaim Strategies: https://swaimstrategies.com
Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.
The AV Department: https://theavdept.com/
As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.
Feathr: https://www.feathr.co/
Feathr is a marketing platform built specifically for mission-driven organizations, offering simple tools for digital advertising, email campaigns, and audience engagement. The platform uses real-time insights and AI-powered segmentation to help you reach the right people at the right time—whether you’re nurturing existing supporters or discovering new ones who share your values. It’s marketing that meets people where they are, building relationships that last beyond a single click.
Speakers
Samantha Swaim
LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/
Substack: https://substack.com/@swaimstrategies
Kristin Steele
LinkedIn: https://www.linkedin.com/in/kristin-steele777/
Substack: https://substack.com/@swaimstrategies
Reggie Rivers
LinkedIn: https://www.linkedin.com/in/reggierivers/
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