Gillette, branded commentary and the razor’s edge of public opinion.

A short time ago, Gillette waded into the social commentary sphere, releasing a long format ad counselling men to 'Be Better' and stand up to issues like bullying. 

The ad prompted an outcry, with negative comments outweighing good. It has since been dissected by prominent journals including The Guardian and Forbes, to name just two. 

Is it a razor manufacturer's job to tell men how to behave? Should brands stick to selling instead of taking a stand? Where are the guidelines for taking the right path? 

To dissect a few of these issues, I went on the air with CFAX's Mark Brennae. Enjoy the conversation!

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