Content that delivers on both user and brand objectives with Cooper Jitts

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In this episode I chat with Cooper Jitts, founder of TALK Agency which is a digitally focussed marketing business with clients around Australia and the US. Talk Agency focuses on both building web, apps and digital workflows as well as a large range of digital marketing services. In this episode Cooper covers one of the themes they've been working on with many of their clients- Content that delivers on both user and brand objectives. Cooper states "If we pay closer attention to what users really want as a brand, we become more relevant, which delivers better digital ROI."

Hosted by: Julia McLaughlin