Episode 6 – Privacy, Regulation, and Technology Changes Threaten The Old Marketing Model

Apple’s recent privacy changes got me thinking that this and other privacy changes are a reflection of how bad marketing has become over the past five years. Instead of trying to earn attention, marketers have been trying to buy attention and sneak into our attention streams. Now responsible companies are changing their tech to protect people and the government is looking at regulations to oversee companies like Facebook. Marketing has to get their act together fast and stop generating leads and start creating high-quality sales opportunities that close.