IAM2634 - Head of Branding Helps Corporations With Product Naming

In this throwback episode, we have Grant Polachek,  head of branding at Squadhelp.com—a top‑rated naming platform serving over 20,000 clients ranging from early‑stage giants like Nestlé and Pepsi.

Grant emphasized that effective branding sits at the intersection of copywriting, creativity, and business strategy, helping companies translate their vision into a compelling brand narrative.

He outlines a simple yet powerful naming framework: start by clarifying who you are and what you aim to create (the business plan), identify your audience, decide the desired perception and tone, and then develop secondary branding elements that capture the core idea.

Grant shares that their smart dashboard surfaces the four most critical naming factors, curates ideas, and delivers real‑time alerts, enabling rapid, data‑driven iterations that large companies now prefer over traditional agencies.

Website: www.squadhelp.com

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