25 | Why the Bad Rap? 3 Common Issues with Purpose-Driven Marketing and How to Avoid Them

2024-01-09

It’s no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included. Purpose brings us together. It’s often at the center of many of the companies we work with and for, and for good reason. It’s in our human nature… the way we talk to each other, the way we think about our lives, the way we exercise our time, gifts and voices. Purpose is important to all of us. ...

It’s no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included.

Purpose brings us together. It’s often at the center of many of the companies we work with and for, and for good reason.

It’s in our human nature… the way we talk to each other, the way we think about our lives, the way we exercise our time, gifts and voices. Purpose is important to all of us.

But, what’s even more important as marketers and communicators, is that we hold ourselves and our counterparts accountable to lead with purpose, so our stories of impact are rooted in truth and follow through.

Tune in to hear how you can put purpose at the center of it all!

Want to make a pivot in your marketing this year? Grab our free Marketing Focus Framework. This simple, straight forward guide walks you through three questions to ask yourself to refocus your efforts this year.

Tune into Episode 2 for a whole segment on how to find your marketing focus.

See you here next week!

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