The Economist’s John Shields on growing subscriber-only podcasts

On this week's episode of The Publisher Podcast by Media Voices, we speak to John Shields, Director of Podcasts at The Economist. They made the bold move last year to put almost all their podcasts behind a paywall, creating a separate Economist Podcasts+ subscription option.

A year on from the launch of Economist Podcasts+, John discusses what drove the decision, some of the risks and opportunities of charging for audio, and the lessons they've learned over the past 12 months.

 

This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

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