A Behind-the-Scenes Account of McDonald's Sustainability Journey: An Interview with Bob Langert
Starting in the 1980s, McDonald’s was repeatedly challenged on hot-button social and environmental issues by powerful NGOs. It spent over a decade in defensive mode, as groups like Greenpeace and PETA demanded that the company rethink its approach to issues like packaging, animal welfare, deforestation, and nutrition.
Eventually, though, the mega brand shifted to strategically solving issues with NGO partners. As it integrated sustainability into its core mission, it began to rebuild brand health with consumers.
Former McDonald’s VP of Sustainability Bob Langert recounts the company’s sustainability journey in his new book, The Battle to Do Good. It’s an insider’s view of the company’s highs and lows, as well as a guide to making business stronger and more relevant.
Bard MBA alum Ben Volk spoke with Langert about the company’s toughest challenges, how McDonald’s made the shift to integrating sustainability, and where it can continue to lead by example.
ImpactReportPodcast.com
#801 Libby Zemaitis on Climate Resilience: Connecting Communities and Driving Equitable Solutions
#705 Karl Wienhold on Sustainable Coffee Practices: Bridging Research and Fair Trade
#704 Kelly Burton on ESG Strategies: Crafting the Future of Responsible Business
#703 Brad Stevenson on Harnessing Insurance for Sustainability: The Premiums for the Planet Initiative
#702: Andy Ruben on Revolutionizing Retail: A Deep Dive into Circularity, Technology, and Innovation with Trove
#701: Arriving with Purpose: Unveiling the New Voice of The Impact Report
#615: Anthony Osijo
#614: Rene Graham
#613: Laura Diaz Munoz
#612: Hannah Olson
#611: Sophie Bakalar
#610: Eban Goodstein
#609: Lisa Edwards
#608:Rob Koenen
#607: Caroline Vanderlip
#606: Don Golden
#605: Oliver Libby
#604: Annie Agle
#603: Pabel Ramirez
#602: Roger Bason
Create your
podcast in
minutes
It is Free
Making Bank
Bank of America Treasury Insights
How I Crushed It
The Ramsey Show
Planet Money