DEEP CUTS – SEASON 1, EPISODE 41: GEORGE RAMI, DAVIDOFF OF GENEVA USA

An interview with George “Latin Thunder” Rami, Senior Brand Manager at Davidoff of Geneva USA. George has an extensive history in the cigar industry, having started off in retail before being recruited by Dylan Austin to work with Camacho Cigars. In this interview we talk about George’s work with the Camacho brand, its unique approach to marketing and packaging, the creation and value of the shop-in-shop and the latest releases. We also talk about Honduras, Camp Camacho and the recently released Camacho cookbook. At the end, George even reveals the origins of his nickname “Latin Thunder.”