Tackling The Sponsorship Industry with Bob Johnston

Bob Johnston is the founder of the Executive Council, a global community of corporate leaders, startup founders, and investors. In addition, Bob advises and invests in startups, and hosts a podcast interviewing business, sports, entertainment, and cultural leaders. He also co-founded and was CEO of SponsorHub, a SaaS marketing platform that provided advertisers with measurement of their sponsorships. In 2015 the company got acquired by Rentrak. In this episode, Bob talks about his experiences bringing efficiencies to the sponsorship industry.