Google Ads for Beginners: 5 Easy Wins to Save Money & Get More Clicks

In this episode of Ready, Set, Ads, we explore effective strategies to make the most out of your Google Ads budget, with beginner friends tweaks you can make to your Google Ads search campaigns to help save money and drive more clicks to your website.

We dive into the technical aspects of Google Ads, often overlooked due to its less aesthetic-driven nature. Key topics include the importance of the search terms report, the role of ad extensions, and the significance of continual optimisation. 

By understanding search behaviour and making incremental adjustments based on data, you can significantly enhance your ad account performance, driving the results you need for sustainable marketing.