Tim Horton’s: a cautionary tale of bean counters and brands.

A recent Globe and Mail story described the 'brutal' transformation of beloved Canadian restaurant brand Tim Horton's. The cause of the messy shift? Budget cuts by Tim's new owners - Brazilian holding company 3G Capital and Restaurant Brands International (RBI).

I was invited by Mark Brennae of CFAX radio to chat about this disruption. It was a lively conversation!