Returning from the last episode is Kayla Castañeda, C.E.O. and co-owner of agua fresca company Agua Bonita. She is here to elaborate more on her journey and discuss some topics such as what it was like to launch a company amid the COVID-19 pandemic last year and how the pandemic has impacted her business currently, and she also gives some advice on what the first step should be for someone who wants to launch their own business.
Kayla also agrees to a business breakdown round with Andy in which she presents a current ...
Returning from the last episode is Kayla Castañeda, C.E.O. and co-owner of agua fresca company Agua Bonita. She is here to elaborate more on her journey and discuss some topics such as what it was like to launch a company amid the COVID-19 pandemic last year and how the pandemic has impacted her business currently, and she also gives some advice on what the first step should be for someone who wants to launch their own business.
Kayla also agrees to a business breakdown round with Andy in which she presents a current challenge that she is having with Agua Bonita and then bounces ideas back and forth with him about how to find a solution to the challenge and what tools will be needed to achieve the desired result. She reveals that her greatest challenge right now is fundraising, and Andy strongly encourages her to come up with a list of 100 dream investors and explains why that is so important.
We hope that you enjoyed the second half of our conversation with Kayla of Agua Bonita, and we can't wait to see how Agua Bonita grows and flourishes in the future! Please stay tuned in to Freed Stories as more guests share their stories of entrepreneurship – their successes, their failures, their goals, their hopes, etc.! Be sure to also hit the subscribe button so that you never miss an episode, and remember to free your mind; free your media!
Time Stamps
[1:38] – Kayla discusses how she navigated the COVID-19 pandemic and how it has affected her business now.
[3:58] – Kayla reveals how she came to realize what her individual skills are.
[5:18] – We learn what kind of work Kayla did with previous companies prior to launching Agua Bonita.
[6:47] – Kayla advises us on the first step to take if we want to launch our own business.
[9:55] – Kayla's greatest challenge lately has been figuring out who to speak to and the structure of her business.
[10:15] – Andy explains the three components of the business breakdown model: (1) the pain point, (2) the desired result, and (3) what tools are needed to achieve that result.
[13:12] – Andy identifies Kayla's pain point, and Kayla touches upon what her desired result is.
[14:28] – Not all money is good money, Kayla asserts.
[17:10] – Andy advises Kayla to develop a list of approximately 100 dream investors.
[19:55] – Andy offers Unshackled Ventures as an example of a venture capital firm and describes its focus.
[21:35] – Kayla reveals that Agua Bonita currently has a dream 50 list but that there is room for growth.
[23:54] – We learn where we can find Agua Bonita online and get updates.
Links and Resources
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Email Us: team@freedfellowship.com
Agua Bonita – Website
Agua Bonita - Instagram Page
Unshackled Ventures - Website
