Why Wear Nametags In Retail? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Should you have name tags in your store? That's what I want you to think about today. You know, when I go into a store and I see people all have the same shirt on, I think, "Oh, well, that must be the uniform." And then when they don't have a name tag you feel awkward, like "Is this really somebody who works here or not?" In fact, I often have people say that to me because of the way I hold myself when I go to a retail store and they'll say, "Oh, do you work here?" I'm like, "No, don't ask." But people don't want to guess. Shoppers want to be able to understand who can I go to with a question and who can't? So, today I want you to go through and look at your name tags and make sure that they're easy to read. There's a lot of different ways you can do them these days, but the number one thing is to make it obvious what the person's first name is so that we can ask them and we know it's a real person. And then you'll find that they treat those people with greater respect because they're a human being, not just somebody we're trying to beg for help.

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