Attracting news readership with The Australian’s Eric Johnston

The arrival of the internet and advancements in technology have undoubtedly transformed the way we gather, distribute and consume news, while audiences, who were once passive, now play a bigger and more influential role than ever before. 

It’s a competitive world out there for media – so how do publications attract readership?

Cannings Senior Consultant Simone Ziaziaris sat down with Associate Editor at The Australian, Eric Johnston, to find out for our latest episode of “On the Couch”.