Episode Overview
In this candid snack episode, Miranda Dorta puts Tracy Cherpeski in the interview seat to explore the essential roadmap from where healthcare practice owners are now to where they want to be. This unscripted conversation dives deep into the systems, strategies, and team-building approaches that create sustainable practice growth. Whether you're taking your first growth step or navigating complex expansion challenges, this episode provides the clarity and confidence needed to move forward ...
Episode Overview
In this candid snack episode, Miranda Dorta puts Tracy Cherpeski in the interview seat to explore the essential roadmap from where healthcare practice owners are now to where they want to be. This unscripted conversation dives deep into the systems, strategies, and team-building approaches that create sustainable practice growth. Whether you're taking your first growth step or navigating complex expansion challenges, this episode provides the clarity and confidence needed to move forward strategically.
Key Highlights
- Subtract Before You Multiply- Essential pre-growth evaluation to identify systems that won't scale and operational bottlenecks that need addressing
- Capacity Assessment- How to determine if your current systems can "rinse and repeat" with minimal intervention before expanding
- Sustainable Growth Rates- Understanding the difference between rapid growth (which sometimes just happens) and sustainable 30% year-over-year growth
- Values-Driven Decision Making- Distinguishing between growth opportunities that align with core values versus those that simply increase revenue
- The WAIT Method- Strategic pausing using the acronym "Why Am I Talking?" to ensure thoughtful leadership decisions
- Culture as Foundation- How practice culture extends far beyond pizza parties to include conflict resolution, team unity during challenges, and shared vision alignment
Memorable Quotes
"You need to subtract before you multiply. If you don't take care of your problems, they're gonna grow with you."
"The key is if the systems you have in place can basically rinse, repeat, with minimal intervention, you're probably in a really good place to expand."
"We call it a shiny object and we call that the SOS - the shiny object syndrome."
"Culture isn't a workshop that you attend. If you're the head of practice and you're the practice owner, you set the tone."
"When you come together for a common goal, which would be the vision and mission of the practice, when you have your team on board, that's everything. That really is everything."
Miranda’s Bio:
Miranda Dorta, B.F.A. (she/her/hers) is the Manager of Operations and PR at Tracy Cherpeski International. A graduate of Savannah College of Art and Design with expertise in writing and creative storytelling, Miranda brings her skills in operations, public relations, and communication strategies to the Thriving Practice community. Based in the City of Oaks, she joined the team in 2021 and has been instrumental in streamlining operations while managing the company's public presence since 2022.
Tracy’s Bio:
Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated.
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