Ep. 47: Leveling up with events

In this episode of the News Nirvana Podcast, Sara McNamara, VP of Sales for Evvnt, joins host Nick Parker to discuss the intersection of events and content generation in the news business. The pair delves into how events can be more than just fun gatherings, serving as powerful revenue generators and community builders. From leveraging existing community events to hosting your own, explore strategies for news organizations to stay hyper-local and engage audiences effectively.