#1089 Get Curious About Marketing | Emily Aborn

Are you curious about the power of curiosity itself? If so, this conversation with Emily Aborn, an experienced copywriter, speaker, and podcast host, will draw you in. Emily shares her insights on the art of curiosity marketing—a strategy that builds intrigue by inviting people to wonder, engage, and connect deeper. In our interview, she unveils the process of creating content that is compelling, relatable, and keeps people coming back for more.

Key Takeaways:

1. Curiosity Marketing Defined: Emily describes curiosity marketing as the creation of a gap between what we know and what others are curious about. She emphasizes that striking the right balance between curiosity and clarity avoids confusion and keeps audiences engaged and wanting to know more.

2. Knowing Your Audience: Understanding your audience’s background is essential. Emily shares that by grasping what your audience already knows, as well as their challenges, you can build content that speaks directly to their interests and keeps them intrigued.

3. Four Types of Curiosity: Emily outlines four curiosity styles—fascinated, empathizer, problem solver, and avoider. These styles provide insight into how individuals engage with content. By identifying your audience’s curiosity style, you can create more tailored, compelling content.

4. The Power of Specificity: Using vivid, specific examples creates memorable and engaging content. Specificity resonates with readers by evoking real emotions and imagery, which, as Emily explains, is often what sets human-created content apart from AI-generated content.

5. Leaving Loops Open: Good content doesn’t close every loop or answer every question. By inviting readers to draw their own conclusions or reflect, curiosity marketing allows individuals to connect personally with content, making them eager for the next post, episode, or story.

Curiosity isn’t just about asking questions but about fostering a genuine connection that makes people want to return for more.

What did you think of the episode? I would love to hear from you.  Please take a quick minute to complete the listener survey I can create shows that  that keep you coming back, with a few laughs and a lot of practical tips along the way. https://lp.constantcontactpages.com/sv/AWHOIJ0/MTFW