047 Dr. J.J. Peterson - Give Good People the Microphone

2021-03-15

Dr. J.J. Peterson is the Chief of Teaching and Facilitation of StoryBrand and he's a co-host for the very popular podcast Business Made Simple with Donald Miller. For his doctoral thesis, Dr. Peterson studied narrative and narrative marketing and has become a leading expert on story. Prior to joining StoryBrand, J.J. spent 20 years teaching and practicing communication in the entertainment industry and higher education. In this episode, Dr. Peterson shares his back story and talks at length about why story is such a powerful ...

Dr. J.J. Peterson is the Chief of Teaching and Facilitation of StoryBrand and he's a co-host for the very popular podcast Business Made Simple with Donald Miller. For his doctoral thesis, Dr. Peterson studied narrative and narrative marketing and has become a leading expert on story. Prior to joining StoryBrand, J.J. spent 20 years teaching and practicing communication in the entertainment industry and higher education.

In this episode, Dr. Peterson shares his back story and talks at length about why story is such a powerful tool and why its important to give the good people the microphone.

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Music for today's show was provided by Drew Davidsen. Download all his music on iTunes or on Spotify, or visit www.drewdavidsen.com

The My Story Podcast is a production of ConjoStudios, LLC.

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