Don't Neglect Your Database; A Database Marketing Overview
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Don’t Neglect Your Database; A Database Marketing Overview

2020-03-21
If you have a large database of prospects; are you managing your list properly in order to target relevent content to specific segments that drive more quality leads?  My guest today is one of the most influential B2B marketers in the country, Ruth Stevens.  Together we discuss the importance of a clean database, how to segment your database for marketing outreach. A review of 3rd party data sources, intent marketing options, and general database marketing best practices. Ruth Stevens c...
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