How to Draw Customers In By Framing the Doorway in Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

So many times we think about attracting customers, and one of the ways that I've seen develop over probably 30 years was framing the doorway. Yeah, that's right. If you go and look at a lot of Chevy or Toyota dealers, you'll now notice a rectangle or a square right where the doors are that's painted in a very bright color. And why do they do that? Well, they want to make sure they grab your attention to know where to come in, but it also frames the entryway. And there's a lot of ways you can do that. You can do it by paint, you can do it by adding to the actual building, depending on your building codes, you can do it with plants and a welcome mat. But the framing of the entryway into your store helps shoppers realize that your store is different. And then come up with a companion window that actually grabs their attention enough to say, "Come inside and learn more."

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