#919 Managing the Content Beast

In this podcast episode of "More than a Few Words," host Lorraine Ball interviews Geoffrey Klein, a story expert, TEDx speaker, and content producer, about creating captivating content. Klein's new book, "The Content Beast," serves as a guide to crafting remarkable content. The conversation revolves around the challenge of making content stand out and the art of storytelling.

Klein suggests that a key element of compelling content is understanding and catering to the audience. He introduces the concept of the "eleventh commandment": knowing your audience. Instead of making content solely about oneself or the business, it should be geared towards the audience's needs, interests, and pain points. Klein proposes a simple yet powerful storytelling structure called the "Story Pad," which includes the elements of Pain (beginning), Answer (middle), and Difference (end). By identifying the audience's problems, offering solutions, and illustrating the transformative impact of those solutions, content can resonate more effectively.

The podcast emphasizes that effective content creation involves understanding your target audience's pain points, delivering relevant solutions, and highlighting the positive change that comes from using your product or service. Klein emphasizes that storytelling is a powerful tool for engagement, urging content creators to avoid self-aggrandizement and focus instead on relatable, audience-centered narratives. This approach can help content stand out and truly connect with the hearts and minds of the intended audience.

Look for Geoff's new book: