The WNBA Playoffs begin Wednesday...and the mainstream media is strangely silent. During the beginning of the summer...the mainstream media was relentlessly touting the success of the WNBA. But for some reason...media coverage of the WNBA has come to a complete halt.
We explain why the mainstream media is refusing to cover the WNBA...by highlighting the late-season failure of the WNBA on ESPN and ION. We also discuss the current crossroads that WNBA commissioner Cathy Engelbert is facing...and explain how the WNBA could receive $100 million from ESPN in their next broadcast rights deal.