Brand Power: How Good and Bad Design Influences Us

We're influenced by marketing way more than we realize. From brands and logos to jingles and taglines, there's a ton of science and strategy behind how businesses (and people) represent themselves to the general public. We welcome two of the industry's best to this week's Real Talk Round Table. 

3:30 | But first...do you believe in intelligent life outside Earth? Real Talker "Anton" has something to say about our otherworldly conversation from yesterday. 

6:45 | What did you think about our interview with psychologist Kimberly Knull on July 27? Real Talker "Gillian" takes on the Jonah Hill/Sarah Brady situation in her email to talk@ryanjespersen.com. 

14:15 | Just a few days ago, Elon Musk dumped years of brand equity, evolving Twitter to "X". While it remains to be seen how the move will impact the social media site, it's safe to say it's one of the biggest rebrands in corporate history. When is a rebrand a good (or bad) move? Does Hockey Canada need one? Is it too soon to judge the Edmonton Elks' evolution? What are the most effective logos in the world, and why? Zag strategy director Ashley Harrigan and Burnkit founder Josh Dunford join us for a fascinating exploration of how marketing and design influences human thought and behaviour. 

CHECK OUT ZAG: https://atozag.ca/

CHECK OUT BURNKIT: https://burnkit.com/#/

1:09:00 | Michael's got a message for the federal environment minister, Cyndi's got a wake-up call for the cannabis industry, Mike says people need to chill out over Bill C-18, and Trevor's sick of what he sees in the inner city. It's another fiery edition of Trash Talk presented by Local Environmental Services! 

KEEP IT LOCAL: https://localenvironmental.ca/

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