When you don’t have a big budget for marketing, like when you are just getting your business started, or you’re not bringing in the sales you originally expected, it’s important to take advantage of low-cost marketing options and marketing you can do on your own. The good news is that as a business owner or solopreneur, you know everything about your business. You know all the ins and outs, you have the vision of where you want your business to go, and you are the voice and the brand of your business. By focusing your time and efforts ...
When you don’t have a big budget for marketing, like when you are just getting your business started, or you’re not bringing in the sales you originally expected, it’s important to take advantage of low-cost marketing options and marketing you can do on your own. The good news is that as a business owner or solopreneur, you know everything about your business. You know all the ins and outs, you have the vision of where you want your business to go, and you are the voice and the brand of your business. By focusing your time and efforts on a few very specific areas, you can market your business effectively, even on a low budget. In today’s podcast episode, I cover some of the best ways you can market your business even if you don’t have a considerable amount of money to spend. You need to market your business to generate new sales, and you need sales to grow your business. Whether you are a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA, you can easily make a difference in your marketing by taking advantage of at least one or two of the marketing opportunities I cover today. These tips are essential whether you are using a computerized software system like QuickBooks, Xero, Wave, or FreshBooks for your business finances; or doing your bookkeeping manually with an Excel spreadsheet or even a Google Document…
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