Authenticity in Business, Designing with Purpose, & Trusting Your Intuition with Vanessa Bucceri

If you're navigating your own business journey or feeling unsure about the next step — this episode is packed with inspiration, practical advice, and real talk you won’t want to miss!

This week, I’m joined by Vanessa Bucceri — a brand and web designer who helps realtors and real estate businesses create designs that build trust and foster connection.

We chat about:

• Vanessa’s experience working in the corporate world and how it inspired her to go after what she really wanted

• The difference between being “professional” and being real online—and why showing up authentically can set you apart

• The importance of niching down and working with the clients you want to work with

• How Vanessa got into brand and web design, and how to figure out what you want to do when you’re unsure where to start

• The emotional journey of quitting her corporate job right before a big buyout, and the lessons learned along the way

• How to stay motivated when business is slow, and what to try for yourself during tough times

• The ebbs and flows of business — and what to reassess when things feel stagnant

• Dealing with ghosted inquiries and communication etiquette in the business world

• Vanessa’s upcoming launch in September for her brand and web design clients

• Trusting your intuition, even when it leads you down an unconventional path

• Why we won’t offer “website in a day” services — and our thoughts on design timelines

• Doing rebrand projects, letting go of clients, and pursuing the work that truly lights you up

Connect with Vanessa on Instagram and her website!

Get access to all of her FREE resources

 

Learn more & apply for 1:1 Content Coaching with Abby: A private 3-month coaching container to help you create a content strategy that’s sustainable, aligned, and actually fun to implement. Founding Client rate open for 2 spots - payment plans starting at just $275/month.

 

FREE RESOURCES: You know I’m here for YOU and your success, boo. And that includes offering a few different free resources to help you get there!

1. Instagram Audit: This free audit is your chance to get personalized feedback on your profile + content — so you can stop guessing and start showing up in a way that actually feels like YOU and connects with the right people.
2. The Bold Expression Toolkit - Your no-fluff, full-body yes to showing up online like the powerhouse you are. Think: scroll-stopping Canva templates, juicy content prompts, mindset + embodiment practices, and personalized feedback from a pro — all wrapped in a Notion dashboard designed to help you stop holding back and start saying what you really want to say.
3. Website Review - Ever wonder how your brand & website is doing? How it compares to others? Or what could make it better? Sign up for a free review that answers these questions and provides design & copy suggestions to increase conversions & connect with your ideal clients more effectively, plus show you how to be more authentic in your online presence.
4. 5-Day Spark Reset Challenge - To reset your energy & mindset, refocus on your goals, & reignite your spark to show up on socials. Each day, you’ll receive an email with 3 tasks to do that can be done in 30 min or less!
5. Sign up for our Newsletter - Where you’ll get first access to any other new resources and opportunities to work with us, PLUS tips, strategies, and stories for how to navigate the online space in a way that feels good.

Check out our website for more ways to work and connect with us!

 

Support my show! I would love you foreverrr if you subscribe, rate, and review my podcast on Apple Podcasts or Spotify to show your support of the show. Share to your stories and tag me so I can see you tuning in! 🫶🏻

 

→ Connect with me on Insta:

@abbybradetich for alllll the juicy things

@illuminessencecreations for brand & web

@theunfilteredceopod for the podcast!