This week Steven Dayan, MD, FACS, speaks on the early days of medical aesthetic marketing and how he was able to pioneer many of the techniques that are commonplace today including establishing a web presence and authority marketing to the consumer. He also goes over his research regarding The Subliminal Difference – explaining how subtle changes can create dramatic results – and he talks about the nature of beauty vs attraction, and which one aesthetic providers should be most concerned about addressing.
Dr. Dayan is a professor and researcher has published over 130 articles in medical journals and 5 books. He is a NY Times and USA TODAY Best Selling Author. His accolades include the American Medical Association (AMA) Foundation’s Leadership Award and “Top Doc” recognition by numerous organizations including Castle Connolly and U.S News & World Report.
He is a member of American Society of Aesthetic Plastic Surgeons (ASAPS), American Academy of Facial Plastic Surgery (AAPFRS), American Society of Dermatologic Surgeons (ASDS) and serves on the Board of Directors for the Facial Plastic Surgery society as well as on the board of multiple medical journals including, Facial Plastic Surgery, Aesthetic Surgery Journal (ASJ), Cosmetic Dermatology and New Beauty Magazine. He is the current Co-editor of Modern Aesthetic Magazine and Web Editor of Facial Plastic Surgery Aesthetic Medicine.
He has authored 5 books, and is currently filming a 10 episode pilot series with Dr. Paul Nassif that is scheduled to air summer 2020. But it is in his role as an adjunct professor —teaching a popular undergraduate course: The Science of Beauty and Its Impact on Culture and Business – that his NYTimes Best Selling book Subliminally Exposed is based.
Longevity Medicine and Energizing Aesthetics: Live from the Medical Spa Show
Medical Spa Show Preview: The Power of Storytelling in Business
The Art of Lease Negotiation from an Interior Design Perspective
Greatest Hits: Things Start Up Med Spas Need to Know
Helping NPs Practice Independently Through Physician Collaboration
Sculpting Success: Crafting a Cutting-Edge Website for Your Medical Spa
Introducing the Practice Management Round Table at Medical Spa Show
The Power of 15 Minutes: Share to Compare Your Numbers
Greatest Hits: Keys to Marketing and PR for Medical Aesthetics Practices
Innovative Mobile Med Spa Solutions: Why and How They Work
Industry Change, Software Solutions and Strategy for the 2024 Market
Greatest Hits: What is Your Soul Fuel? Learning How to Channel What Drives Your Passion Into Your Career
Member Spotlight: Sarah Balladares, PA-C
Greatest Hits: Aesthetic Injector Compensation and Recruiting
Member Spotlight: Silvia Tuthill, DNP, ANP-C
Finding Peace at Tax Season with Effective Bookkeeping
Member Spotlight: Vrinkley Pruna, MSN, NP
Lessons in Confidence from Self-made Billionaire Sara Blakely
Greatest Hits: Building a Better Aesthetic Industry Through Training
How to Transition Your Marketing Strategy as Your Medical Spa Grows
Create your
podcast in
minutes
It is Free
Making Bank
Organic Marketing Simplified: Podcasting strategy and SEO marketing to make money podcasting with podcasting marketing
THE GO BIZ GUY
The Prof G Pod with Scott Galloway
People Magic: How to Build a $1M Community