Having the grit to turn lemons into lemonade, or better yet, elderberries into syrup, upon being presented with a very personal challenge gave way to start on a CPG startup journey that eventually spread all over a small town. In this episode of Consumption to Conception (C to C), Erin Mann of namesake Erin’s Elderberries tells a story of turning a ‘no’ into an ignition that spared on a journey to create a product that would turn into a local favorite.
This episode highlights how determination, mission-driven values, and shared knowledge within a like-minded community can help turn a passion into a successful business for those just starting out with their CPG brand. Erin’s insights are relevant to all types of brands, whether it’s identifying a gap in the market and creating a product based on a family recipe, seeking guidance from mentors in your industry, or pursuing a completely different path to create a brand and product you’re passionate about. This episode covers a range of topics to assist you at any stage of your journey.
Scaling Up with Frozen Desserts
Brewing Innovation and Giving Back
Balancing Nature and Business: The Organic CEO’s Insights
Growing CPG with Co-Mans & Omnichannel Sales
Can AI Predict the Next Big CPG Trend?
Creating Everyday Wonders
The Secret to Supplier-Driven Sustainability
Flavor First Beats Big CPG
Treat Your Co-Mans like You Treat Your Investors
If You Cant Compete on Price, Compete on Consumer Experience
Retail Secrets from Aldi, Wegmans, and other Leaders
The Only Failure is Not Trying
Consumers Want a Meat-Like Experience
Accelerate Innovation by Hiring Mission-Aligned People
The Food Industry is on Fire!
Innovating with Co-Mans
Timing in Innovation is Everything
The New Food World Order
Taste and Price Rule the World
Create your
podcast in
minutes
It is Free
Navigating Life After 40
Teaching Learning Leading K-12
Regenerative Skills
The Jordan B. Peterson Podcast
The Mel Robbins Podcast