Having the grit to turn lemons into lemonade, or better yet, elderberries into syrup, upon being presented with a very personal challenge gave way to start on a CPG startup journey that eventually spread all over a small town. In this episode of Consumption to Conception (C to C), Erin Mann of namesake Erin’s Elderberries tells a story of turning a ‘no’ into an ignition that spared on a journey to create a product that would turn into a local favorite.
This episode highlights how determination, mission-driven values, and shared knowledge within a like-minded community can help turn a passion into a successful business for those just starting out with their CPG brand. Erin’s insights are relevant to all types of brands, whether it’s identifying a gap in the market and creating a product based on a family recipe, seeking guidance from mentors in your industry, or pursuing a completely different path to create a brand and product you’re passionate about. This episode covers a range of topics to assist you at any stage of your journey.
Vanilla is the Wrong Flavor for Innovation
Leverage Consumer Permission in NPD
How to Find White Space in a Jam-Packed Category
What Can Cloud and AI do for Food Innovation?
Up to 80% sugar reduction: the breakthrough we’ve been waiting for?
Successful NPD: Remember to Keep One Foot in the Familiar
How to Build a Brand that Can Travel Across Categories
Pet Food: Innovate by Evolving with the Consumer
How To Strike Gold In A Crowded Category
The Next Hot Thing in Plant-based? Sushi!
New Product Development: How to Deal with 100 Revisions or More
Want great product innovation? Don’t cut corners.
Food Farming in Manhattan? It’s Already Happening.
What if Steve Jobs Ran A Meat Company
Small Batch To Billionaire
How Does RXBAR/Insurgent Brands Keep Innovating?
When Will We All Stop Eating Animals?
What You Need to Know about CBD as a Food Ingredient
New Product Development Tips for Gluten-free, Millennials, & More
CBD : Fad or Trend?
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