EP57 -How Values & Story Are Driving Growth in Corporate Gifting

Welcome to Episode 57 of the Sustainable Ecommerce Podcast!

https://sustainable-ecom.com/ep57

Last week I got to chat with Nikki Ciancio, from Blaek Store, who’s been focused on re-inventing retail and build a model that supports consumers as we all move to a more circular economy.  I loved having that different perspective on things, and so this week I though it would be cool to get another angle on things, this time with a Corporate Gifting business. 

Michelle Smith is the founder of Curated With Conscience, a gift box brand that, as the name implies is doing the hard work of seeking out brands with ethical, sustainable and purpose-driven stories that match the growing needs of business to work with vendors that align with both their own values as well as their ESG directives. 

As you’ll see, far from being an opportunist, frankly like many of the hamper and gifting brands that have sprung up in the past few years, Michelle herself is driven by a deep sense of Purpose, and its abundantly apparent that it’s those values that have both driven her business growth to date, as well as what will see her through the current challenging economy that we are all experiencing.