#478 Patience

The Marketing Minute: Patience

Let's talk about patience, because that is something  small business owners typically don't have.

We start our businesses with grand plans.  We go out and start marketing our product and we expect results righ away. Unfortunately,  good marketing takes time.

This is true of all types of marketing, but particularly inbound marketing and content marketing.  These activities will not double your web traffic overnight.

If you created great content a week, a month or even a year ago, it will continue to be discovered by niche searches and drive traffic for months and years to come.

Search engines may not notice the first article you write on a topic, but once you have a series of related articles, suddenly you are seen as an authority on that topic  and you may see your search traffic go up.

As that begins to occur, your inquiries come as well. So my friends, be patient.