The Pricing Coach: Outcome vs. Cost-Based Pricing
Product Chats Podcast

The Pricing Coach: Outcome vs. Cost-Based Pricing

2017-06-15
The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively. Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live....
View more
Comments (3)

More Episodes

All Episodes>>

Get this podcast on your phone, Free