The BRUTAL truth of the YouTube Algorithm & looking back at WWDC Ep. 89

2025-06-20

In this episode of Minus 16, we were joined by Sam Beckman, so we took the chance to delve into the intricacies of the YouTube landscape, discussing the impact of the algorithm on video performance, the challenges of expanding content beyond our established niches, and the considerations we make when deciding to working with a sponsor or brand. We spoke about the financial pressures creators face and the balance between passion and audience expectations and the various and unexpected roads our content journeys have taken ...

We spoke about the financial pressures creators face and the balance between passion and audience expectations and the various and unexpected roads our content journeys have taken us.

Daniel has finally taken the plunge and got himself a MacBook Pro. What have his first impressions been, and will he stick with it? Of course, we reflect on WWDC too. Was it a hit or miss?

Sam speaks about the differences between dealing with the App Store versus Google’s Play Store from a developers point of view. Oh - and there have been some massive chages to CapCuts terms and conditions that you should hear about!

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Chapters

00:00 Intro

01:14 Navigating content creation and audience expectations

04:08 Brand collaborations and view count guarantees

10:40 The business of YouTube

12:24 Navigating brand collaborations

14:17 Exploring new content: the shift in channel direction

17:42 The challenge of audience expectations

23:01 The evolution of influencers: from niche to broad appeal