#1089 | From the Archive | Authenticity with Sasha Willis

In this conversation from my archive, I discussed the power of authenticity with Sasha Willis.  In all her ventures, Sasha’s authenticity shines, proving that showing up as yourself is the key to a resonant, successful brand. Here’s what she had to share on making authenticity your superpower:

1. Consistency Across Platforms
   Sasha emphasizes that being your authentic self is not just simpler; it’s more sustainable. Whether it’s your website, social media, or face-to-face interactions, showing up consistently helps people know, like, and trust you—three essential ingredients for turning followers into customers.

2. Professionalism Redefined
   Authenticity doesn’t mean sacrificing professionalism. For Sasha, it’s all about treating people with respect. How you present yourself—whether you’re rocking colorful hair or keeping it classic—doesn’t undermine your expertise or professionalism.

3. The “Like-Know-Trust” Factor
   Sasha builds on this principle, noting that authenticity is central to creating genuine connections. She advises against hopping on trends that don’t feel right or portraying a persona for “likes.” Showing up as yourself keeps engagement and consistency natural, rather than forced.

4. Social Media Isn’t Everything
   While social media is essential, it’s only part of the picture. Sasha underscores the value of extending your brand to all touchpoints, like adding personal values and beliefs to your website or showcasing your real-world interests. It’s this holistic approach that makes your brand a relatable, trusted experience everywhere people find you. 

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