How Product Marketing Makes the Difference in SaaS, with Ulrika Haug of Coupa Software

In this episode we are going to be exploring Product Marketing in SaaS which is a discipline that is often  overlooked, neglected or simply misunderstood.

When an organisation invests time, money and resource into Product Marketing they are giving themselves a tremendous compeitive advantage.  As the Product Marketing Alliance neatly state -  "Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.

My guest is Ulrika Haug, who has worked in tech for nearly 15 years and is currently the Senior Director of Product Marketing at Coupa Software.  I have had the good fortune of working with Ulrika in the past so I am delighted she was able to join the podcast and share some of her experience and insights.

Together we discuss:

• How you define Product Marketing
• How it differs from Product Management
• The right time to deploy
• What makes a good Product Marketer
• How you ultimately measure the value of the function

View the Product Marketing Alliance here

Connect with Ulrika on LinkedIn here

If you have any questions, suggestions or just want to get in touch with the pod, simply email richard@standup-marketing.com