How Work Preferences Are Shifting in the Age of GenAI, by Jonathan H. Westover PhD

Abstract: This article examines the intersection of generational shifts and artificial intelligence in reshaping workplace dynamics. As Generation Z and Millennials enter the workforce with expectations for meaningful, flexible work that accommodates personal pursuits, organizations simultaneously face disruption from AI and automation technologies. The research explores how these dual forces are transforming required skills, creating new jobs at the human-machine interface, and enabling location-independent work options. By implementing strategies that connect work to social impact, foster continuous learning, offer flexible arrangements, personalize experiences, and optimize work-life integration, organizations can create environments that attract younger generations while leveraging AI capabilities. The author argues that leaders who understand generational values and thoughtfully adapt their approach will cultivate engaged workforces positioned for success in an evolving technological landscape.