PCA 2022 Report: Illusione Cigars

There was quite a bit happening at Illusione Cigars at the 2022 Premium Cigar Association (PCA) Trade Show. For the most part, owner Dion Giolito used the show to showcase a major overhaul of his Original Documents lines. The overhaul was done in response to feedback from Illusione retailers. Owner Dion Giolito incorporated the feedback into the rebranding. It features new packaging, new logos, and new vitola names. The Original Documents Corojo, Original Documents Maduro, and Original Documents Candela lines have all been recomceptualized, but in addition the Ultra line has now been brought under the Original Documents line, and there is a new Habano offering coming next year. In addition Singularé has also undergone a rebrand and will now be a regular offering. Other lines such as Cigares Prive and Epernay will also be rebranded.

PCA 2022 Report: https://wp.me/p6h1n1-ntY