The Power of Branding: The Purple Guys’ Unique Journey

Join host Dan Cooper as he sits down with Jon Schram, a successful serial entrepreneur known for selling the same company three times. Discover the significance of branding, exemplified by Jon's company, The Purple Guys, and learn how a simple color transformed into a memorable brand.

Jon shares his intriguing journey — from the humble beginnings of unique branding strategies with purple shirts to executing successful business exits to different types of buyers. Understand the complexities and emotional aspects of selling a business and how Jon adapted to each sale, maintaining his attachment and evolving with every transition.

This episode is a must-listen for business owners seeking inspiration, whether considering a company sale or enhancing their brand's presence. Gain insights into the value of simplicity in branding, achieving successful exits, and the importance of planning the next steps in business ventures.