Nikki Baird, Aptos vice president of innovation, uncovers some of the most successful new strategies retailers are utilizing to manage the pandemic-inflicted shift toward e-commerce. Sitting down with Furniture Today Editor in Chief Bill McLoughlin, Baird discussed the best practices customer acquisition, maximizing website effectiveness and managing the critically important transition from the online to the in-store experience. Find out how you can take your digital game to the next level in this fast-paced, informative discussion.
Sponsored by Klaussner Home Furnishings