Table 7 in Belgium: Delight Defined by Differences

Culture & Connection: How Culture Shapes Customer Experience in Belgium

Is your customer experience strategy stuck in a one-size-fits-all approach? Or do you assume that digital transformation alone will solve your CX challenges?
Time for a reality check.

Join Michel Stevens in the second episode of Table 7 at Antwerp’s breathtaking Botanic Sanctuary—a former monastery turned luxury hotel—where he sits down with three Belgian CX visionaries:

• A customer service alchemist who turns frustrated calls into loyal relationships (Dimitri)
• A multidisciplinary business designer who blends data, rugby, and homemade hot sauce into customer solutions (Koen)
• A marketing leader who treats customer feedback like her morning coffee—essential and energizing (Anne-Laura)

Together, they unpack how Belgium’s unique cultural mosaic—172 nationalities, three languages, and centuries of trade—demands a fresh approach to CX. You’ll learn:

* Why listening to real customer calls is more powerful than any dashboard
* How Belgian businesses balance digital convenience with human connection
* What kung fu schools and lion dances teach us about community-driven experiences
* When failing (spectacularly) can actually boost customer loyalty

No theoretical fluff—just real stories, surprising insights, and actionable ideas from the heart of Europe. Because in CX, as in Belgian beer, the best flavors come from thoughtful blending.

Served with a side of Antwerp charm and a dash of irreverent humor.