How Guest Contributions Can Extend Your Marketing Reach

Creating your own marketing channels is a valuable practice. However, you can reach new audiences and gain extra credibility by sharing your content on other people’s platforms. These guest contributions have their own pros and cons, which we’ll discuss here.

What do we mean by guest contributions?

• Sharing content on a platform that you don’t own.
• It’s like public relations (earned media), but it’s with other content creators.

What kind of content or platforms can you contribute to?

• Blogs
• Podcasts
• YouTube channels
• Social accounts

What are the benefits to contributing as a guest?

• You don’t have to build your own platform.
• You don’t have to promote the content.
• You can focus on creating great content.
• You gain credibility
• You reach a new audience

What are the downsides?

• There are ton of spammers reaching out to platforms
• Many of them are protective of their platforms
• It takes legwork to do right

How do you get started with guest contributing?

• Find the right platforms (hint: it’s where your ideal audience is)
• Make a list based on types of platforms (blog vs podcast, etc.) and PRIORITIZE
• Consume their content: read their blog or listen to the podcast
• Reach out to a FEW platforms to ask about contributing—especially those looking for contributors Search for sites with the keywords “write for” or “guests”
• Learn what kind of content they’re looking for