Why You Shouldn’t Rely on Facebook Ads with Frank Benedetto

In this new episode, Rick sits down with Frank Benedetto to talk about why you shouldn’t solely rely on Facebook ads, AI implementation on physio, and how to use wearables to create a niche program.

Frank is a DPT and the co-founder of The HoneyBadger Project where he helps clinic owners grow their impact. He also built and sold a direct-to-consumer PT practice with 5 locations in under 5 years with his brother.

In this conversation, Rick and Frank discuss topics, such as:

• Boosting Net Profit Margins: Converting 30% to Hybrid/Remote Subscription Model
• Importance of Organic Marketing
• Bolting on Cash Revenue Streams
• AI Implementation in Physiotherapy
• Discharge Program: 20%-40% Conversions
• Private Equity/Pension Funds Pwning PT Networks
• Niche Program with Wearable Technology
• Making Time to Innovate

 

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