There are many reasons to protect your brand's trademark. It seems obvious, yet so many businesses find themselves letting their trademark lapse or allowing it to be modified or misused. This causes market confusion or, worse, allows your competitors to take it over potentially.
Also, if you own a business or are conducting the marketing for that business, and you use graphics or pictures from the internet, then publish them in presentation, social media, etc., you are putting your business in jeopardy.
That's crazy, you say? Well, you're crazy…if you are using the copyrighted materials, the IP, of another company or person. Why, because you are committing a crime and can be fined thousands of dollars. And, if you were sued, that money comes right from your bottom line and potential could bankrupt your business.
Today at the Café I'm excited to have Sharon Adams, Founder & President of Adams Law Offices, on our show to discuss the importance of protecting your IP and your business.
Guidance for high potential early-stage companies to get on the right path, identify the right model and the right way of thinking about business growth
100th Show: Join former CMO for Ritz-Carlton and Loews Hotels and Founder of BJH Consulting, Bruce Himelstein,at the Cafe to discuss the current state of the hospitality Industry
From Editor to Global PR Leader, a New Twist (or Pitch) on PR and Life-Changing Connections
Launching a new product or service is never straight line to success
Be kind, considerate and empathetic…life lessons of inspiration
Employee happiness can help protect and safeguard your business success
Communication tools and infrastructure in the new normal business world
Were you born a great leader or have you evolved into one?
Strategies for buying or selling a business in a post-pandemic world.
Skateboarding legend Per Welinder talks about his journey from skateboarder to VC
Sales training gets the sales organization working from the same playbook
The importance of planning for post-covid business growth
It's Cinco de Mayo today! Time for celebrating…with IZO Joven hand-crafted Mezcal!
Who doesn't like Peanut Butter and Jelly?
Real Talk with Industry Leaders on Surviving the Crisis - Part 2
Real Talk with Industry Leaders on Surviving the Crisis - Part 1
Connecting with remote employees during this crisis and leadership's responsibility
Protect yourself and your team from making dangerous judgment errors, especially in today’s business climate
NAVIGATE TODAY'S BUSINESS CLIMATE FOR TOMORROW'S SUCCESS
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