Stop Selling the Airplane: How to Focus on Benefits Instead of Features

Welcome to The Daily Drive, the podcast that helps gym owners achieve explosive growth in just 5 minutes a day! I'm Laura Alvarado, and in this episode, we're going to talk about the difference between features and benefits, and how you can stop selling the airplane and start selling the destination. Hawaiian Airlines is a perfect example of this - they don't sell the airplane, they sell the destination. No one wants to buy a cramped seat in a plane with a crying baby, but everyone wants to go to Hawaii.

So, how can you apply this to your business? By focusing on the benefits of your product or service, rather than just the features - workouts, meal plans, etc.. Benefits are the positive outcomes that your customers will experience by using your product or service.

If you're not sure how to effectively communicate the benefits of your product or service, send me a link to your website and I'll send you a personal Loom video audit. Just shoot me a DM on my profile here: https://www.facebook.com/laura.alvarado.gym.queen

Don't keep selling the airplane - start selling the destination and watch your sales soar! Don't forget to hit subscribe to stay updated with our daily episodes.